Why basketball and cheerleading?
- Basketball continues to be America’s most popular team sport having nearly 40 million players nationwide
- More than 7.5 million 6-11 year olds participate in basketball nationally
- Cheerleading continues to grow at nearly a 50% rate each year nationally
- Nearly 3.6 million students participate in cheerleading annually
1.4 million cheerleaders are in the 6 to 11 year old age group
*source: 2004 Sports Participation in America Report, Sporting Goods Manufacturers Association |